Rumble Tuff News
Dear Friends of Rumble Tuff,
I would like to express my deepest gratitude to the incredible customers and partners of Rumble Tuff. It is because of this community’s trust and support that we’ve been able to offer products that make feeding and infant care easier, more comfortable, and more empowering for families.
With 30 years in the industry and 15 years as Rumble Tuff, we’ve learned so much—from your insightful feedback, from the families, healthcare providers, and durable medical equipment suppliers we’ve served, and from our own evolution in reimagining what feeding support can be. One truth has become abundantly clear to us: too often, mothers and birthing parents are overlooked once their baby arrives. Not enough attention is given to their needs during the critical fourth trimester (and beyond), even though supporting parents is one of the most important ways to support their infants. When parents thrive, their babies thrive.
With that understanding, I’m honored to introduce our new brand, Amaris, which has been built by our wonderful team to care for families more holistically, bringing thoughtful lactation and postpartum support to ensure that both baby and parent are nurtured. Our mission is simple: to help every parent-infant nursing dyad feel cared for, confident, and set up for success from the very beginning.
Under Amaris, we will continue offering some of the innovative products that Rumble Tuff built—breast pumps, collection cups, and more—while also expanding into new solutions designed specifically to help mothers and birthing parents navigate the feeding journey with greater support. Through this, we want to earn your trust and become a steady guide along the way: a brand you can look to for clarity, care, and confidence, because every feeding journey is unique and every moment matters.
To commit all our energy to this next chapter, we will be permanently closing the Rumble Tuff brand in 2026. You will still be able to purchase our most-loved Rumble Tuff products through Amaris, and we remain deeply committed to ensuring a smooth, supported transition.
Thank you for your patience as we move through this change. For the care, honesty, and loyalty you’ve shown us over the years. We are more committed than ever to serving you and your families, and we’re excited for what’s ahead.
We invite you to join us on this new journey.
Thank you,
Jessica Wang, CEO